Covering nearly 100 large- and mid-sized cities in 18 provinces in China
Four major municipalities of Beijing, Shanghai, Tianjin and Chongqing
The whole areas of four provinces of Hebei, Guizhou, Shaanxi and Inner Mongolia
The Yangtze River Delta, the Pearl River Delta, Bohai Rim and the comprehensive
rural reform regions in central China
Covering an regional population of 600 million
Making Beijing the base, covering coastal areas, and reaching the whole country.
To be the leading brand among professional cartoon channels and the No.1 in terms of coverage in China.
BEIJING KAKU CARTOON SATELLITE TV Co., Ltd.
THE STAR OF DOMESTIC CARTOON INDUSTRY
The Wildest Coverage and Highest Audience Rating--the Greatest Cartoon TV Media in China
Beijing KAKU Satellite TV Station began to broadcast on September 10, 2004, and now has covered more than 70 large- and mid-sized cities including Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Nanjing, Wuhan, Chengdu, Shenyang, Shijiazhuang, Qingdao，Taiyuan, Xian, Hohhot, Lanzhou, Guiyang, Ningbo, Dalian, Wuxi, Xiamen, Quanzhou, and Dongguan, covering four major SCG municipalities, four provinces of Hebei, Guizhou, Shanxi and Inner Mongolia as well as Yangtze River Delta, Pearl River Delta, Bohai Rim area and the comprehensive rural reform regions in central China, with nearly 600 million population under the coverage. By broadcasting all-clock-round, KAKU TV has won the first places in terms of children audience rating in Beijing and all-aged audience rating among cartoon and children medias throughout the country, with the audience rating ranking top 20 among more than 60 satellite TV stations in China. It is considered in the industry as the top cartoon programme among China’s satellite television channels with the wildest coverage areas, most audiences and greatest influence.
Strategy of Competitive Products with Priority on Contents – the Leading Media of Original Cartoons of China
Beijing KAKU Satellite TV Station has put the priority on contents and now has greatly stored 230,000 minutes’ cartoon programmes including many cartoon brands made in China, such as Fuwa’s Olympic Stories and BTV Animation Spring Festival Gala. Eight cartoon theater programs such as China Works, Cool Cartoon and Weekend Broadcasting have been edited, nine brand programmes for audiences of different ages such as Happy Cartoon, Flash World, Rainbow, KAKU All Cartoon and Cartoon Paradise have been created, and original cartoons including Fuwa’s Olympic Story, Zhong Hua Wu Qian Nian (Five Thousand Years of China), Kuai Le Dong Xi (Happy East and West) and Qin Shi Ming Yue (the Qin Dynasty) have been planned and made. KAKU TV station has won many awards such as The Five-One Project Awards, Asian Television Awards, Huabiao Awards, Gold Hawk Awards, Beijing Cultural Awards and TV Starlight Awards.
Various Industries with Priority on Channels – the Largest Sales Platform of Children Cartoon Derived Products in China
Beijing KAKU Satellite TV Station has been active in exploring the operation method as a company, and established Beijing KAKU Cartoon Satellite TV Co. Ltd. in October 2006. The overall development strategy of the company is to create a cartoon industrial chain with the station’s broadcast platform as the core, and put the priorities on contents and channels, which means to establish a terminal network for the consumer market of the children’s cartoon and entertainment throughout China while developing Beijing KAKU Satellite TV Station into a broadcasting platform with great influence, and to expand the business into the animation production and the development and sales of cartoon derived products with the network as the core and the creation of parent-child brands as complement, so as to establish the KAKU Cartoon Industrial Chain.
We will develop various industries on the bases of the platform throughout the country, expand our business into trademark and image protection, derived products development, copyright operation, toy sales, sales field agency, cartoon new media, children art training and theme park, and establish the largest sales platform and operation network for children entertainment consumer goods with the general agency system as the core and the K-Toys Flagship Store of 2,000-3,000 m2 and K-Toys Franchise Retail Store of 100 m2 as major sales channels. In addition, we will promote many brand activities such as KAKU Cartoon Culture Carnival and China (Beijing) International Student Animation Festival, develop and operate the derived products of self-owned brands such as the Crystal Warriors, and jointly develop the international market with Japan’s WANDAI group, one of the first –class toy companies in the world, publish KAKU All Cartoon monthly, establish the KAKU new media platform with the unification of three networks of mobile TV, WAP and video download service, and activate two major interactive platforms of KAKU Pai and KAKU Planet, so as to transform the single advertising income into multi-income system and realize diversified and scaled growth.
KAKU – No.1 Brand of Chinese Cartoon
We will use the interaction of brands to establish a brand system with KAKU as the parent brand and KAKU All Cartoon, KAKU Rainbow, KAKU All View, KAKU Flagship Store and KAKU Cartoon Franchise Retail Store as the child brands, and constantly improve the value and intangible assets of the brand through the active interaction between the market and the brand. The series brands of KAKU Cartoon have become the No.1 media brand in the field of the Chinese cartoon, and the company has been elected as the outstanding enterprise of game software industry of China, the leading enterprise of cultural creative industry of China, the most influential brand of cartoon TV media of China, the cartoon TV media with the greatest investment value, and the top 100 brand in the field of broadcasting and TV.
Shuai Min
CEO of Beijing KAKU Cartoon Satellite TV Co., Ltd, he is the Arts bachelor of Fudan University, the Master of Economics of the Central University of Finance and Economics, and EMBA of Cheung Kong Graduate School of Business. He is also the vice-chairman of China Animation Association, the member of the expert committee of the State Joint Council of Supporting Animation Industry, the member of the Chinese Writers Association, the member of the Chinese Television Artists Association, and the director of the Society of Film Makers of Beijing.
He has established a new operation model for the network of the cartoon derived products of China with the KAKU All Cartoon Flagship Store as the core, created large scaled children activities brand KAKU Cartoon Culture Carnival, and directed China (Beijing) International Student Animation Festival.
He was awarded as the Top Ten Leaders of the Creative Industry of China in 2007, and the Annual Outstanding Entrepreneur of Animation and Game Industry of China from the Animation and Game Software Society of China under the Ministry of Information Industry in 2008 and 2009.
He has won the title of the Top Ten Operators in Television Industry in Beijing. He served as the chief producer of the one-hundred-episode cartoon Fuwa''s Olympic Stories and Zhong Hua Wu Qian Nian (Five Thousand Years of China), the planner and supervisor of Shen Zhou（Magic Vessel）, Wo Tu （Land）, Shao Nian Tian Zi （Young Emperor）, Han Xie Bao Ma（Horses）, and Cang Tian You Yan (Nowhere to Flee), and the judge of the final of the Five Ones Project Awards, Golden Falcon Awards and Chinese Broadcast Arts Awards.
Li Guo
Deputy-general manager of Beijing KAKU Cartoon Satellite TV Co., Ltd. She has a master degree of Communications Management from the University of Luton and a master degree of Television Arts of Beijing Normal University. She ever worked for Xinan Normal University, Chongqing TV Station and BTV as being a correspondent, a director, a producer and an anchorman. He also took part in the establishment of the Youth Channel and Cartoon Channel of BTV and the manufacture of many cartoons and TV programmes including the news report “The Hero’s Revelation”, the TV column “Xing Xing Lei Tai (Competition)”, the TV gala “The Charm of Youth”, the cartoon “The Olympic Stories of Fuwa” and the like, which have won national awards of national levels. He also takes the positions of the deputy director of the Cartoon Arts Council of the Chinese TV Artists Association, the deputy chairman of Beijing Film and TV Cartoon Society and the member of the Capital Young Editor and Reporter Union.
Ma Hong
Deputy-general manager of Beijing KAKU Cartoon Satellite TV Co., Ltd. She has a Master Degree of Law from the International Relations School of Peking University, a Master Degree of Arts from the School of Journalism of Renmin University of China, and a Master Degree of Communications Management from the University of Luton. Documentary films, parties, activities and live reports planned, organized and contributed to by her include Zhong Guo Mu Qin (China, Mother), Liu Dong Jian Yu (Mobile Prison), Our Life of Studying Abroad--Days in Japan, Olympic Songs, Live Report on the Beijing Leg of the Athens Olympic Torch Relay, Live Report on the Debut of Mascot of Beijing Olympic Games, Beijing Olympic Games--Entering 2006, Honor and Dream--Live Report on the 29th Beijing Olympiad. She has won many national and municipal professional awards including the title of the Outstanding Pressman of Beijing in 2005. She was elected a member of All-China Youth Federation of Beijing.
Miao Dong
Deputy-general manager of Beijing KAKU Cartoon Satellite TV Co., Ltd. After his graduation from Beijing Normal University in 1992, he severed as a member of the Animation Education Committee of China Animation Association, deputy-chairman of Beijing Animation Game Industry Association, the executive committee member of the Federation of Industry and Commerce of Daxing District of Beijing, the general director of KAKU Cartoon Culture Carnival, the producer of Fuwa''s Olympic Stories, and the producer of the cartoon of Jing Neng Zhan Ji. He created the KAKU flagship store, the first chain superstore operated by media in China, promoted the Beijing KAKU Cartoon Franchise Retail Store, managed several animation industrialization projects that have leading meanings, and forged a leading KAKU industrialization platform.
Zeng Weijing
Deputy-general manager of Beijing KAKU Cartoon Satellite TV Co., Ltd. After her graduation from China Central Academy of Fine Arts,She served as the deputy director general of Olympic Press Center and Beijing International Press Center. She began cartoon creation in 1995 and directed 11 TV cartoon series including the 100-episode cartoon Fuwa''s Olympic Stories, 600-episode public welfare series Wen Ming 30 Miao, 52-episode cartoon We Children are Powerful, and 52-episode cartoon Little Monk, many of which have won awards both at home and abroad. She has won many titles and awards such as the Outstanding Young Intellectual of Beijing, the Top Ten Animation Director of the Year of Cartoon Industry Forum, the Best Animation Director of the 15th Chun Yan Awards, Broadcast and Television Awards of Beijing, and Advanced individual of Beijing Olympics and Paralympics. Fuwa''s Olympic Stories, her latest work, has been applauded widely by all walks of society.
Beijing KAKU Cartoon Satellite TV Co., Ltd., with creating Beijing''s KAKU Cartoon Satellite TV that favored by audiences as the core, will stretch to cartoon production and the development and sales of cartoon derived products to build the KAKU cartoon chain with the creation of series of products. At present, a structure of the group with distinct KAKU brand and operational characteristics has been formed.
Beijing KAKU Cartoon Culture Co., Ltd.
Major business: Research, development and production of cartoon derived products; delegation of authorities of cartoon brands and images; sales of cartoon derived products and establishment and operation of the marketing network; and development and operation of new cartoon media.
Beijing KAKU Rainbow Culture Co., Ltd.
Major business: Children trainings of Beijing Rainbow Art Performance Troupe; KAKU Children Comprehensive
trainings; children cultural exchange and performances; and children winter and summer camps.
Beijing KAKU Century Commerce & Trade Co., Ltd.
Major business: Sales of children toys and stationeries as well as cartoon-derived products; establishment and
operation of KAKU flagship stores in Beijing.
Beijing KAKU Century Cartoon Culture Co., Ltd.
Major business: Establishment and promotion of KAKU flagship stores outside Beijing; establishment of promotion platform for cartoon-derived products; and formation of a terminal retail system for children products.
Beijing KAKU All-dimensional Media Co., Ltd.
Major Business: Cartoon cyber digital audios and videos; cartoon mobile TV; cartoon WAP value-added service; development and sales of mobile cartoon games; production and sales of mobile cartoon products; operation of new outdoor media; planning and operation of TV interactive entertainment programs; and the production and presentation of the
ads based on the new cartoon media platform.
Suzhou KAKU Television Cartoon Science & Technology Co., Ltd.
Major Business: Investment and production of original cartoons
Absolute FUN Absolute KAKU
Happy Cartoon
The most super “craziest” animation comedy shows for decompression in 2010. It is suitable for all age groups. Look! There are cartoon hosts’ talk shows, telling you all the most shocking jokes, the funniest topics on internet, and hottest cartoons in the year of 2010. Fully happy, happy to pleasure you!
Rainbow
China’s most excellent and largest entertainment program for children. There are smart and funny kids; there are hot and shining superstars, and what’s more, there are the most laughable, the most intense, and also, the most kuso fighting game between them within the whole universe. Adults win? Children win? Well, let’s watch KAKU Rainbow; let’s carry the joy through to the end!
Flash World
China’s first youth talk show that combined with cartoons. We have here the world’s hottest topics, the funniest flashers’ short films, the most creative videos, the most popular words, the most fashionable gadgets, and also, the most shining pop stars in our Flash world.
KAKU All Cartoon
An evening-time talk show in the weekend that provoked the “tiger VS dragon” fighting in 2010. There are the freshest professions, the hottest topics, the funniest short films, as well as the most different PK in our show. We spare no efforts to make an entertained fighting in the form of talk shows. Kaku All Cartoons, who is in charge tonight?
Cartoon Paradise
"More entertainment before going to bed." The program adds interesting cartoon images and humorous dubbed voices to the classic traditional Chinese jokes, creating the first FLASH cartoon Chinese story-telling! Enjoy the famous stories visually and aurally. It promotes happiness and relaxation before bed every night.
K-Toys Flagship Store
K-Toys Flagship Store introduces the information of population toys depending on the entity of K-Toys Flagship Store. In the program, the novel play methods and assemble ways of various toys are introduced, and large-scale interactive withstand games are played. It is the happy flagship store for children.
Chic Cartoons in the Kaku Theatre
Along with nearly 80 hours of initial broadcast weekly, there are eight programs played on in turn, which includes China Works, Cool Cartoon, Weekend Broadcasting, Happy Noon, Cartoon Horizon, Kids’ Time, etc. What’s more, such popular cartoons as the Pleasant Sheep and the Big Big Wolf, the Happy Stuff and the Changeable Beast are all involved. The prime brand of Kaku Cartoons secures the top rating undoubtedly.
KAKU Cartoon Culture Carnival
"KAKU Cartoon Culture Carnival" is the major project of Beijing''s cultural creative industry, which is a large-scale cartoon activity jointly held by BTV and KAKU Satellite TV. The aim is to communicate the enterprises in the cartoon industry and create a promotion platform covering the whole industry chain for the cartoon market. Since the year of 2007, when it was established, KAKU Cartoon Culture Carnival has been successfully held in many major cities such as Beijing, Tianjin and Dalian, receiving warm welcome from cartoon fans and cartoon enterprises. It has played an active role in promoting domestic cartoon industry, and become a top cultural creative brand with great industrial value.
"KAKU Cartoon Culture Carnival" Chronicle
July,2007 Beijing National Agricultural Exhibition Hall KAKU Cartoon Culture Carnival
May,2008 Tianjin "C Tornado" Cartoon Culture Carnival
June,2008 Dalian "Star-action" Cartoon Culture Carnival
October,2008 China Millennium Monument KAKU Cartoon Culture Carnival
October,2008 Yantai Shandong Cartoon Culture Carnival
January，2009 Beijing Olympic Forest Park KAKU Spring Festival Snow Carnival
KAKU Video website [V.KAKU.TV]
KAKU Video website is the video channel of the official website of KAKU satellite TV. It mainly broadcasts the original cartoons of KAKU TV, upholding the principle of Broadcasting Today, Put Online Tomorrow. Audiences can re-enjoy their favorite programmes on the website. Meanwhile, by matching the positions of various programmes and large-scale activities of satellite TVs, the website has created programmes and activity home pages with various characteristics, developed new media interactive channels with different forms, and broken the bottleneck of Lag Feedback of conventional TV broadcasting, bringing really interactive funs to audiences.
KAKU Mobile TV
KAKU Mobile TV is the KAKU Cartoon special zone set by KAKU Satellite TV on BTV mobile TV and 169v.net mobile TV platform, providing audiences with programmes of KAKU''s own copyright. With the ground web license of BTV mobile TV and the whole web license of 169v.net mobile TV, the platform of KAKU mobile TV can cover every corner of China, making the current programmes of KAKU TV overcome the threshold of traditional media, and creating a brand atmosphere of KAKU at Hand. At the same time, it can be a new value-adding point of TV programmes through well operation.
KAKU WAP[3G.KAKU.TV]
KAKU TV''s official mobile WAP website, with the interactive community as the major form, includes picture and text information and free pictures and rings download. With the cooperation with KAKU Satellite TV, mobile TV and KAKU Video website, it releases information related to cartoon industry and large activities to audiences.
[Aniwow!] China (Beijing) International Student Animation Festival
[Aniwow!] China (Beijing) International Student Animation Festival is the first of its kind approved by The State Administration of Radio Film and Television (SARFT) in China, and one of the two international animation activities officially approved SARFT. Since the third festival, it has been managed by SARFT and Beijing Municipal Government, jointly held by the Communication University of China and BTV, and jointly organized by the Animation School of Communication University and Beijing KAKU Satellite TV.
The International Student Animation Festival upholds four major features: Strong Combination of University and Media, Creativity Supreme, International Academic Atmosphere, and Three-dimensional Exhibition Platform, attracting the cartoon fans from five continents and the students from nearly 300 colleges and universities in more than 60 countries with thousands of outstanding cartoon works. Animation educators both at home and abroad, cartoon creative elites, and professional animation media personnel have been invited to enjoy this festival which has won wide reputation from the public and the industry.It has played an important role in strengthening international academic exchange in the field of animation, encouraging and promoting the creation and spread of domestic original cartoons, and further improving the development of cultural creative industry in Beijing and throughout the country at large.
BTV Cartoon Spring Festival Gala
BTV Cartoon Spring Festival Gala started in 2008 with creativity as the core motivation, breaking the concept of Cartoons for Children. Integrating excellent resources, highlighting happy and fashion characteristics and making breakthroughs both in terms of reception rating and social influence. The 2009 Cartoon Spring Festival Gala debuted on BTV in the New Year''s Eve. During this special period, the reception rating doubled that of last year and created a new high record. The gala has received applauds from the people in and out of the cartoon industry, and become the focus of many medias. Hu Zhanfan, deputy director general of SARFT, gave affirmation to the 2009 Cartoon Spring Festival Gala.
Cartoon Spring Festival Gala has highlighted the brand strength of BTV and Beijing KAKU Cartoon Satellite TV and stood out from enormous conventional Spring Festival programmes with its unique pattern, becoming one of the three major Spring Festival Galas of BTV.
The Cartoon Spring Festival Gala of BTV will adhere to the innovative animation pattern to create an epic and grand scene in visual method and interesting fantasy, bringing the audiences a splendid animation trip.
KAKU All Cartoon will establish the largest sales and operation platform for children entertainment products with the overall agency system as the core, and the K-Toys Flagship Store of 2,000-3,000 m2 and K-Toys Franchise Retail Store of 100 m2 as major channels, so as Turning the advantages in the air of the Channel to the sale performance on the ground.
Flagship Store
K-Toys Flagship, happy flagship
K-Toys Flagship Store is the largest children cartoon Shopping Mall in China and the only children toy sales field operated by media. Stores in Beijing (Wangjing Store, Zhongguancun Store, Chaowaiyoutang Store, and Jinyuan Store), Tianjin (International shopping center Store), Qingdao (Xinhai Square Store), Wuxi (Sunshine Square Store), Nanjing (Golden Eagle Store), Kunming (Jinyuan Store and Chongqing Jinyuan Store), and Guiyang (Penshuichi Store) have been put into operation successively, covering a total area of more than 15,000 m2. The number of the flagship stores grows at the speed of 15 every year. K-Toys Flagship Store is the largest sales platform of articles for children, including study and entertainment articles for children. Various toys with the latest and coolest forms can be found in the stores. Meanwhile, there are cosplay performances, TV interaction, cartoon experiences and games in the store, as well as a multifunction space including stage, game area and children shooting base, providing KAKU’s unique services and a shopping paradise with education through entertainment for children.
Franchise Retail Store
According to the international franchise operation mode, K-Toys Franchise Retail Stores are developing the sales system of about 100 m2 in small - and mid -sized cities. It has a clear profit model and rapid development. At present, there are more than 50 stores, and there will be 100 stores by the end of 2009.
Future strategic scale will form a channel networks throughout the country for KAKU All Cartoon
200 K-Toys Flagship Stores, each with an area of more than 2,000 m2
1,500 K-Toys Franchise Retail Stores
BTV Rainbow Art Performance Troupe
Rainbow Art Performance Troupe of BTV was established in Oct. 1994, and is a famous children’s
art troupe in China. Thanks to the exhibition platforms of Television media, large art performances
and international art exchanges, it has won the titles of the Cradle of Artists and the Talent Bank
of Little Actors.
Rainbow Art Performance Troupe have participated in many domestic and international contests and won the Gold Awards of the 2004 Germany Bremen Olympic International Chorus Festival, the Special Awards of the First Chinese Children Arts Festival, and the Silver Awards of the Third Chinese Children Music TV Contest, as well as the Golden Children Awards issued by SARFT and the awards of the dancing contests held by Beijing Dancers Association.Rainbow Art Performance Troupe has been active in external performances and international exchange activities. It participated into the East Asian Children Art Festival in Macao, Hong Kong and Singapore in 2005 and the Chinese Folklorama in Canada in 2006, and it visited Taiwan as the little envoy of friendship in 2007. On August 8, 2008, its members stepped on the stage of the opening ceremony of the 29th Olympic Games. In 2009, the troupe participated into the large performance of the 60th anniversary of the founding of the People’s Republic of China. Rainbow Art Performance Troupe will go to the Golden Hall of Vienna to reveal the vigor of the Chinese children.
KAKU Rainbow Arts Training Center
KAKU Rainbow Arts Training Center attaches to Beijing KAKU Rainbow Culture Co. Ltd. Depending on the media resource advantage of Beijing KAKU Cartoon Satellite TV and Beijing''s cultural atmosphere, the center has now become a famous brand of children arts performance and training in the country. It has four professional courses including dancing, vocal music, television performance and fine arts. Since its establishment, the training center has developed more than 4,000 outstanding students for arts troupes. At present, the center has 26 professional teachers and many honorary advisors such as famous artists of Jin Tielin, Bai Shuxiang, Tian Hua, Yu Lan, Yan Su, Qu Xuanhe, Yang Hongnian and Wu Lingfen. Excellent teachers and colorful platform have provided a solid foundation and powerful guarantee for children to improve their professional skills and show their individualities. As an education institution for children, Rainbow Arts Training Center will strive to build a healthier and more active platform for children to improve their abilities by upholding the principle of improving quality through artistic education.
Under the Rainbow, every child can confidently make his/her first step on the stage of life.
Address: Room 1206, No.3 building (Anlian Mansion) of Beijing International Center, No.38, North Road of East 3rd Ring Road, Beijing, China.
Tel: 010-85870618
Fax: 010-85870628-8002
www.KAKUedu.com
KAKU PAI KAKU YOU！
KAKU PAI is the official club organized by Beijing KAKU Cartoon Satellite TV. Geared to the children aged between 4 and 14, it strives to, through colorful membership activities, provide children with opportunities to contract the society and exhibit themselves. KAKU PAI will spare no effort to build an interactive platform for audiences and the No.1 brand of the most influential Children’s Club.
With the supports from the powerful broadcast platform of KAKU Cartoon Satellite TV, K-Toys flagship stores, Rainbow arts training courses and derived industry platforms such as KAKU Cartoon, KAKU PAI provides its members with unique birthday parties, TV program records, programs making visits, artistic trainings, and summer and winter camps. KAKU PIE also cooperates with many top-end business brands, latest movies and children dramas by taking advantage of the platform, allowing members participate into more splendid social activities.
KAKU Planet Members
KAKU Planet membership is the club built for children by K-Toys flagship stores, its aim is to promote KAKU culture through rich membership activities, making children enjoy the process of purchasing, and creating interesting and colorful on-the-ground activities with the programme of K-Toys Flagship Store. Meanwhile, it will provide the children with opportunities to compete interactively and join the programmes.
The huge membership system of KAKU Planet of K-Toys Flagship Store has effectively improved the consumers’ cognition to the brand of KAKU, and won awareness and praise for KAKU culture, establishing a spot-to-spot communication network among the children throughout the country rapidly and strengthening KAKU’s brand reputation. Consumers can get the consume privilege in K-Toys Flagship Stores by joining KAKU Planet, which will provided consumers with sense of belonging and dependence in purchasing and entertainment activities, so as to realize the hike of the whole sales of the flagship stores and establish the third society exclusively belonging to KAKU Planet.