BEIJING KAKU CARTOON SATELLITE TV Co., Ltd.

    THE STAR OF DOMESTIC CARTOON INDUSTRY

The Wildest Coverage and Highest Audience Rating--the Greatest Cartoon TV Media in China

Beijing KAKU Satellite TV Station began to broadcast on September 10, 2004, and now has covered more than 70 large- and mid-sized cities including Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Nanjing, Wuhan, Chengdu, Shenyang, Shijiazhuang, Qingdao，Taiyuan, Xian, Hohhot, Lanzhou, Guiyang, Ningbo, Dalian, Wuxi, Xiamen, Quanzhou, and Dongguan, covering four major SCG municipalities, four provinces of Hebei, Guizhou, Shanxi and Inner Mongolia as well as Yangtze River Delta, Pearl River Delta, Bohai Rim area and the comprehensive rural reform regions in central China, with nearly 600 million population under the coverage. By broadcasting all-clock-round, KAKU TV has won the first places in terms of children audience rating in Beijing and all-aged audience rating among cartoon and children medias throughout the country, with the audience rating ranking top 16 among more than 40 satellite TV stations in China. It is considered in the industry as the top cartoon programme among China’s satellite television channels with the wildest coverage areas, most audiences and greatest influence.

Strategy of Competitive Products with Priority on Contents – the Leading Media of Original Cartoons of China

Beijing KAKU Satellite TV Station has put the priority on contents and now has greatly stored 230,000 minutes’ cartoon programmes including many cartoon brands made in China, such as Fuwa’s Olympic Stories and BTV Animation Spring Festival Gala. Eight cartoon theater programs such as China Works, Cool Cartoon and Weekend Broadcasting have been edited, nine brand programmes for audiences of different ages such as Happy Cartoon, Flash World, Rainbow, KAKU All Cartoon and Cartoon Paradise have been created, and original cartoons including Fuwa’s Olympic Story, Zhong Hua Wu Qian Nian (Five Thousand Years of China), Kuai Le Dong Xi (Happy East and West) and Qin Shi Ming Yue (the Qin Dynasty) have been planned and made. KAKU TV station has won many awards such as The Five-One Project Awards, Asian Television Awards, Huabiao Awards, Gold Hawk Awards, Beijing Cultural Awards and TV Starlight Awards.

Various Industries with Priority on Channels – the Largest Sales Platform of Children Cartoon Derived Products in China

Beijing KAKU Satellite TV Station has been active in exploring the operation method as a company, and established Beijing KAKU Cartoon Satellite TV Co. Ltd. in October 2006. The overall development strategy of the company is to create a cartoon industrial chain with the station’s broadcast platform as the core, and put the priorities on contents and channels, which means to establish a terminal network for the consumer market of the children’s cartoon and entertainment throughout China while developing Beijing KAKU Satellite TV Station into a broadcasting platform with great influence, and to expand the business into the animation production and the development and sales of cartoon derived products with the network as the core and the creation of parent-child brands as complement, so as to establish the KAKU Cartoon Industrial Chain.

We will develop various industries on the bases of the platform throughout the country, expand our business into trademark and image protection, derived products development, copyright operation, toy sales, sales field agency, cartoon new media, children art training and theme park, and establish the largest sales platform and operation network for children entertainment consumer goods with the general agency system as the core and the K-Toys Flagship Store of 2,000-3,000 m2 and K-Toys Franchise Retail Store of 100 m2 as major sales channels. In addition, we will promote many brand activities such as KAKU Cartoon Culture Carnival and China (Beijing) International Student Animation Festival, develop and operate the derived products of self-owned brands such as the Crystal Warriors, and jointly develop the international market with Japan’s WANDAI group, one of the first –class toy companies in the world, publish KAKU All Cartoon monthly, establish the KAKU new media platform with the unification of three networks of mobile TV, WAP and video download service, and activate two major interactive platforms of KAKU Pai and KAKU Planet, so as to transform the single advertising income into multi-income system and realize diversified and scaled growth.

KAKU – No.1 Brand of Chinese Cartoon

We will use the interaction of brands to establish a brand system with KAKU as the parent brand and KAKU All Cartoon, KAKU Rainbow, KAKU All View, KAKU Flagship Store and KAKU Cartoon Franchise Retail Store as the child brands, and constantly improve the value and intangible assets of the brand through the active interaction between the market and the brand. The series brands of KAKU Cartoon have become the No.1 media brand in the field of the Chinese cartoon, and the company has been elected as the outstanding enterprise of game software industry of China, the leading enterprise of cultural creative industry of China, the most influential brand of cartoon TV media of China, the cartoon TV media with the greatest investment value, and the top 100 brand in the field of broadcasting and TV.